«IT WAS IMPORTANT FOR ME TO HIRE A UKRAINIAN TEAM. MODELS, PRODUCERS, CRAFTS-PEOPLE. TO MAKE THIS STORY 100% ABOUT UKRAINE IN AN AUTHENTIC WAY. SOME OF THE MODELS HAVEN'T BEEN BACK TO UKRAINE SINCE THE WAR STARTED. OUR HEADLINER IN THE VIDEO, KATERYNA ZUB, HEARD AIR-RAID SIRENS FOR THE FIRST TIME WHILE WORKING IN THE STUDIO" RUSLAN BAGINSKIY.

ELEMENTS THAT MAKE UP A UKRAINIAN HOME.

CURATED BY RUSLAN BAGINSKIY, THE PRESENTATION STANDS FOR LVR WERE HANDCRAFTED IN UKRAINE. THEY COLLECT AND INTERPRET DETAILS THAT MADE PART OF A UKRAINIAN HOME THROUGHOUT HISTORY. THE VINTAGE TILE OF A 'P'YETS' FIREPLACE, THE TRADITIONAL WALL-FINISH OF A 'MAZANKA' HOUSE, WEAVE WORK

THE RB X LVR COLLECTION AND GIFT-KIT ARE INSPIRED BY THE UKRAINIAN SENSE OF BEAUTY, HOW CLOSELY IT IS INTERTWINED WITH THE NATURAL WORLD. WIDE FIELDS, OPEN SKIES, MEADOWS OF WILD FLOWERS. THE LANDSCAPE THAT SURROUNDS US BECOMES AN INTEGRAL PART OF US, OUR VALUES, OUR RITUALS, AND TRADITIONS.

THE ENTIRE CONCEPT OF THE RB X LVR PROJECT IS BUILT AROUND ELEMENTS THAT, THROUGH CENTURIES, HAVE COME TO MAKE-UP UKRAINIAN CULTURE.